Pool service
$500K
in lifetime customer value, as reported by owner Cameron Baxley
253 leads from our Meta ads since July, 133 of them qualified, from lead forms that screen out the jobs Summit does not take and go straight to the owner.
Tracking-first · Data scienceWe don’t guess.
We don’t guess.
We measure.
Our tracking-first methodology captures and analyzes millions of data points across every channel, turning raw signal into smarter campaigns and measurable growth.
Under the hood
One engine. Every channel.
Ad platforms, analytics tools and customer systems stream into a single warehouse, each on its own rhythm. Here is what it has measured so far.
Advertising
- Google Ads
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- Reddit Ads
- Local Services Ads
Analytics & search
- GA4
- Search Console
- PostHog
CRM & customer systems
- HubSpot
- HighLevel
- PushPress
- PoolBrain
- Acuity
- Twilio
Commerce
- Shopify
- Merchant Center
Social, video & local
- YouTube
- Facebook Pages
- Megaphone
- TikTok
- Google Business Profile
Apps & subscriptions
- Meta App Events
- AppsFlyer
- RevenueCat
0rows analyzed
Marketing Intelligence Engine
Collect→Process→Analyze→Optimize
Live in client dataDashed: connector built or planned, no client data yet
By the numbers
What the engine has measured
Ad spend measured
Conversions tracked
Revenue tracked
Clicks tracked
Portfolio totals measured across 14 client warehouses. Sparklines show the last 30 days. These are measurement volumes from our own pipeline, not attributed results.
Why G² Digital
Growth you can prove, not just report.
Measurable ROI
Every campaign ties back to revenue, not vanity metrics. You see exactly what each dollar returned.
Fast iteration, zero guesswork
We test in short cycles, read the data, and double down on what works. Decisions in days, not quarters.
Statistical rigor
Winners are called with significance, not hunches. No scaling a fluke, no killing a winner too early.
Creative that converts
Ad creative built from what the data says resonates, then refreshed before fatigue sets in.
Full-funnel tracking
Clean GA4, tag management, and cross-platform attribution so every conversion traces back to its source.
Clear, executive reporting
Weekly readouts that say what happened, why, and what we are doing next. No dashboards to decode.
What we do
Five disciplines, one accountable system.
01
Paid Media
Google and Meta campaigns managed to revenue, not clicks.
02
Marketing Analytics
GA4, attribution, and reporting infrastructure built to tell the truth.
03
Conversion Rate Optimization
Turn the traffic you already have into more customers through tested changes.
04
Creative Strategy
Ad concepts and messaging driven by what the data shows converts.
05
Content Creation
On-brand assets produced and refreshed on a cadence that beats fatigue.
Results
Outcomes we can stand behind.
E-commerce
$104K
in sales Meta attributes to our ads, on $23K of spend
Took over Meta for a Shopify decoy brand heading into hunting season: 272 attributed purchases, about 4.5x return on ad spend.
Self-storage
374
leads from our Meta ads, 220 of them qualified
Built Meta lead campaigns for a self-storage operator and wired tracking end to end, from first enquiry through reservation and move-in.
Local retail
492
in-store visits and phone calls tracked from Google Ads
Rebuilt conversion tracking around what actually drives a local retailer, store visits and phone calls, not vanity clicks.
Consumer app
Net-new
883
net-new app installs, plus 338 completed registrations
Instrumented Meta app-event tracking for a brand-new consumer app, capturing installs and registrations from day one.
E-commerce
Net-new
83%
of revenue now attributed to its source, up from near-zero
Reconciled the first 30 days of Shopify revenue back to the channels that drove it, taking GA4 ecommerce from dark to fully attributed.
How it works
Start with a free fact-check.
Many ad accounts are optimizing toward conversions that are miscounted, duplicated, or missing. We show you where yours stands, for free, before you spend a dollar with us.
- 01Free
Free ad fact-check
We check what your ad platforms report against what really happened in your store or CRM.
- Your store or CRM reconciled against GA4, Meta and Google Ads
- Every lost, duplicated, or misattributed conversion
- The revenue and leads your platforms cannot see
- A prioritized fix list you keep, whether or not we work together
- 02Weeks 1 to 4
Fix and launch
We repair the tracking first, then launch campaigns we can actually measure.
- Tracking and GA4 rebuilt to tell the truth
- A test plan for targeting, creative and budgets
- Launch, then rapid iteration on real results
- 03Ongoing
Grow
Always-on testing and optimization, under a written agreement that sets the scope and what you get each month.
- Paid media management on Google and Meta
- Creative production and a refresh cadence
- Weekly plain-language reporting, plus your own live dashboard
The fact-check is free, and the fix list is yours either way.
FAQs
Frequently asked questions
How does working together start?
With a free fact-check of your ads. If we are a fit, we put the scope, the term and what you can expect from us in a written agreement, then fix and launch over the first four weeks.
How soon do we launch?
Most engagements go live within the first week. We start by fact-checking your tracking and analytics so the numbers are trustworthy before any spend goes out.
What channels do you run?
Primarily Google and Meta, including search, Performance Max, and paid social. We add channels only when the data says they will pay off.
How do you use AI?
We use AI and data science to test variations faster, spot patterns in performance, and prioritize the changes most likely to move revenue. A human reads every result before we act on it.
What does reporting look like?
A weekly executive summary in plain language: what happened, why, and what we are doing next. You also get direct access to the underlying dashboards.
Is there a contract?
Yes. Ongoing work runs on a written agreement, and we walk you through every term before you sign. The fact-check comes first and is free, so you know what you are getting before you commit.
Who owns the data and ad accounts?
You do, always. Every ad account, analytics property, and data asset stays in your name. We build inside your accounts, never ours.
Is the fact-check really free?
Yes. No card, no obligation, and the fix list is yours to keep. We do it because it is the fastest way for both of us to see whether we can help.
Do you guarantee results?
No honest partner can guarantee a specific outcome. What we guarantee is rigor: clean measurement, disciplined testing, and full transparency about what is and is not working.
Ready to grow with data on your side?
Send us your site and we will show you exactly where your measurement stands today, and what getting it right is worth. Whether you have been running ads for years or have not started yet.
Fact-check your ads. Free.